Onorato News
“News, achievements, and updates about OnoratoAI”
- EDITION #1 NOVEMBER 2025
Onorato news
Founder’s Welcome
Onorato is a legacy with total impact
Onorato was born from a love story: from the indescribable love I feel for my father.
Onorato was born from a love story: from the indescribable love I feel for my father.
This project is the legacy he left me, and I am committed to leading it for the rest of my life, just as he taught me.
I hope that Onorato outlives me and brings happiness to many people.
My goal is for it to become a company of total impact, and Onorato News is our vision of complete transparency with our 5 components:
The Boss – Client
Workers – Team
Suppliers – Partners
Society – Social Impact
Capital – Investors
While all are equally important, our absolute priority is to satisfy our Boss: the client, who makes Onorato possible. Our team’s obsession is to delight the five components.
Each section of Onorato News is dedicated to one of these components, in the priority order that guides our decisions.
The mission we share is clear: Onorato cares for and supports the elderly so they can live safely and happily in their homes while their families remain at peace. All company components are aligned with this mission and the values we represent.
Thanks to Lanzadera, Juan Roig’s accelerator, which has trained and inspired us to apply the “Total Impact” model.
Thanks to everyone for making this possible,
Pablo Mariñosa
The Boss
Founding Members: your experience starts here
For us, the true bosses are our founding users. Being part of this exclusive group means getting early access to OnoratoAI’s advanced features, enjoying special benefits, and contributing to the development of our beloved Parrot by providing your feedback so that every interaction becomes more human and personalized.
We have great news! The first parrots will be delivered in December. We are thrilled that you will soon receive your OnoratoAI and start experiencing it fully. Your active participation will continue to be key in shaping how our technology evolves and adapts to you.
Thank you for joining the Onorato revolution!
Team
Liliana, driving purpose-driven experiences
To our readers:
Six months ago, I joined OnoratoAI as Product Manager, and from the very first moment, I knew this project was unique. I met Pablo during the presentation of the Social Innovation Award by Cruz Roja at this year’s 4YFN, and working alongside him has been an enriching experience for my career.
Six months ago, I joined OnoratoAI as Product Manager, and from the very first moment, I knew this project was unique. I met Pablo during the presentation of the Social Innovation Award by Cruz Roja at this year’s 4YFN, and working alongside him has been an enriching experience for my career.
In my day-to-day, I lead the overall user experience as well as the customer experience, which has allowed me to interact directly with our “founding members” and translate their feedback into concrete improvements for the product and communication. Every contribution we receive guides our decisions and helps us put users at the center of everything.
Every day is an exciting challenge: seeing how ideas turn into tangible improvements and how our technology can support and enhance our users’ lives. I am happy to use all my skills to drive this purpose-driven project and continue learning while making a real impact on society.
With love,
Liliana
Liliana
Partners
Leitat: innovation and technology in service of OnoratoAI
At OnoratoAI, we believe that innovation truly matters when it improves the lives of older adults. That is why we are proud to collaborate with the Leitat Technology Center, a benchmark in applied research and technological development. With over 100 years of history and a multidisciplinary team of more than 500 professionals, Leitat brings its expertise in artificial intelligence, robotics, computer vision, and biomedicine.
This strategic partnership allows us to integrate advanced technological solutions into OnoratoAI, ensuring a Parrot that is safe, intelligent, and adapted to the needs of our users. Thanks to Leitat, we can transform the feedback from our founding members into concrete improvements, combining science, innovation, and human care in every interaction.
Working with a partner of this caliber reinforces our commitment to generating a positive impact on society while continuing to develop a product that is both innovative and close to those who matter most to us.
Society
Tackling unwanted loneliness: a challenge for everyone
Unwanted loneliness is a growing problem affecting millions of older adults in Spain and across Europe. According to a recent study by the “la Caixa” Foundation, nearly 20% of the population in Spain, around 9.8 million people, are experiencing unwanted loneliness. This phenomenon, far from being temporary, directly impacts health, autonomy, and social integration.
At OnoratoAI, we believe this is a challenge that concerns us all: the Boss, team, suppliers, society, and capital.
Our goal is to use technology as a tool to accompany and connect. OnoratoAI is not just a Parrot; it is companionship, reminder, encouragement, and a bridge to foster interaction and care for those who need it most. Every feature we develop, from personalization to emotional interaction, is designed to reduce feelings of isolation and create moments of real connection.
By highlighting this issue in our official communication channel, we want all company components to understand the social impact of our work and feel involved in the mission of creating solutions that truly improve the lives of older adults. Because technology only makes sense when it generates well-being, inclusion, and community.
Capital
Thank you for believing in Onorato!
The capital of OnoratoAI consists of the shareholders who have invested in this purpose-driven project. We want to publicly thank Eduardo, Miguel Ángel, Begoña, and Juan Carlos, whose trust and commitment are making it possible for Onorato’s legacy to become a reality.
We continue working to attract new investors who share our values and help us fulfill our mission of humanizing technology and supporting older adults in their daily lives. We will keep you informed of new additions and would be delighted to receive proposals if you know someone who might be interested in joining this journey.